Googling for growth
I’m a freelance copywriter, not Barcelona’s leading expert on SEO. If you’re a start-up or an SME, you should certainly watch this Google video and accompanying slides that explain current SEO best practices. Even better, contract the services of a reputable search specialist.
So what’s the point of this page?
SEO copywriting still matters
Most businesses want to see their websites ranked highly but the algorithms that Google uses change all the time.
As search engine sophistication increases, so does the need for unique content from a professional writer. Your website will be much more successful if it’s written for humans to read rather than for computer programs to index.
The days of ‘black hat’ techniques, unreadable blog posts and web pages packed according to keyword density ratios are over.
But as a copywriter I can still use SEO best practices to help people find your content in English. Creative headline selection and intelligent placement of keywords can move your site up the ranks without making posts less interesting or harder to understand. That means content that both Google AND your clients will rank highly.
Contact me for a no-obligation consultation.